The developers of a $135-million shopping center near the famed Huntington Beach Pier face an unusual challenge — how to embrace the city’s proud identity as Surf City without descending into surfing kitsch.

Sure, they hope to attract tourists in town to take in the beach scene, but the builders also want Orange County locals to feel comfortable at the Pacific City shopping and dining complex under construction on Pacific Coast Highway.

Click to read full articleClick to read full article


Original article: http://www.latimes.com/business/realestate/la-fi-property-report-20140612-story.html